AgriTechLabour marketplace

FindMyCrew: An Ag Hiring Marketplace for Farmers, Workers & Contractors, Built in 17 Weeks

5-week discovery & product design
12-week cross-platform build
Live on iOS and Android
Private Beta · Week 12
Public Launch · Week 17

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AgriTechLabour marketplace

Australia

Services delivered

Mobile & Web Application Development

Engagement

Five-week discovery and design phase, 12-week cross-platform build, then a planned 4-week refinement period.

Core need

Build a marketplace where Australian farmers, workers and agricultural contractors can hire, get hired or offer their services in one place.

Key work

Adaptive role design, cross-platform app delivery, real-time data infrastructure, integrated business and phone verification, and private beta testing.

The challenge

Many farmers and contractors sit on both sides of the marketplace: hiring extra hands one week, offering their own services the next. Forcing a single role at sign-up would misrepresent how they actually work, and switching roles later would feel like starting over.

The challenge was to keep roles clearly defined without locking people into one, while making that flexibility legible to a user base that may not be comfortable navigating complex software.

What Ostride did

We addressed this with progressive role access, built on the Adaptive Role Model. A user could start as a contractor, then gain access to farm-owner tools by adding an ABN and farm details. Users could choose which role to display at any time.

The product was built for iOS and Android in React Native, backed by Firebase for real-time data and cloud functions. Business verification and phone validation were integrated into the onboarding experience through third-party services.

Delivery ran across six two-week sprints with UI/UX, product management, two senior engineers and QA. Ostride Labs CEO Kirill stayed close to the account and joined key client calls to keep the relationship direct.

Technical approach

Mobile

Backend&real-time dataBackend and real-time data

Infrastructure

Database and storage

Verification

Third-party business verification and phone validation APIs

Delivery timeline

01
5-week discovery & design
02
12-week build
03
Closed beta testing
04
4-week out-of-scope refinement
05
Public launch

01
5-week discovery & design
02
12-week build
03
Closed beta testing
04
4-week out-of-scope refinement
05
Public launch

Results

The 17-week plan took the product from discovery and product design to a live cross-platform build, reaching closed beta with Australian farmers and contractors on schedule.
Beta testers rated the experience highly on usability. Their feedback drove several refinements, already shipped ahead of public release.
FindMyCrew is now live on the iOS App Store and Google Play.

We came to Ostride with an idea and no technical team. We had not worked with them before; what gave us the confidence was the feedback from their other Australian clients. In mere weeks they took us from discovery to a live app with a growing user base on both stores, and they hit every deadline on the way. Pricing was transparent from the start, and they showed the commitment and care of a team building its own product.